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Proof from India

Chennai did it on one street. What Pondy Bazaar teaches every Indian city.

Narrow footpaths, honking cars, shoppers squeezed onto the road. Then Chennai redesigned one busy shopping street around people — and shop sales went up.

By the MIB Team11 November 20266 min read
A redesigned Indian market street with paved walkway, stalls and planters

If you have ever shopped in T. Nagar in Chennai, you know the old Pondy Bazaar: some of the busiest shops in South India, and footpaths only two or three feet wide. Shoppers walked on the road, between cars and autos, holding their bags and their children.

In 2018, the city decided to try something that many people said would never work in India. It rebuilt Sir Theyagaraya Road, the street through Pondy Bazaar, around people instead of vehicles. The pedestrian plaza opened on 13 November 2019.

What changed on the street

What happened next

The fear was that shops would lose customers if cars could not stop at their door. The opposite happened. Shop owners told the C40 cities network that their sales rose by 15–20% compared with the same months in earlier years. Children played longer, and women and older shoppers found the street easier to use.

A later study by the Institute for Transportation and Development Policy (ITDP), called The Healthy Street Dividend, compared pedestrian-friendly streets with ordinary roads. It found shopkeeper turnover about 20% higher, pedestrian numbers about 36% higher, and nearly 89% of women surveyed saying they felt safer on the redesigned streets. Organised parking on Pondy Bazaar even earns money that helps pay for upkeep.

Design the street for the people who walk it, and the people who sell on it do better too.— The Pondy Bazaar lesson

Three lessons for your street

1. The footpath is the shop's front door

Most customers arrive on foot, even if they parked a little way off. A wide, level, continuous footpath is the best investment a shopping street can make.

2. People stay where they can sit

Benches, shade and a corner for children turn a street you hurry through into a street you spend time on — and time on a street becomes money in its shops.

3. Upkeep must be planned from day one

Even good streets slip when nobody looks after them. Reports on Pondy Bazaar since then show how quickly parking and encroachment creep back without care. That is why every MIB design comes with a care plan, and why residents and shopkeepers are part of it from the start.

Your street doesn't need a ₹40 crore project

Pondy Bazaar was a big city project. Most residential streets and lanes need far less: a fixed waste point, a clear footpath, trees, light, a few benches, art on the walls, and an agreement about where vehicles park. The ideas are the same; only the scale changes.

That is exactly what the MIB Street Pledge is for: neighbours come together, an MIB designer plans the street, and everybody sees the exact budget before anyone pays.

Apni gali, apni zimmedari

Start with your own street. Your neighbours are waiting.

Upload a photo, invite neighbours on WhatsApp, and MIB designs it when half the homes say yes.